Mobile Apps Vs Mobile Web - That ought to Your Business Choose?
As increasing numbers of mobile smart phones can be bought, the buzz around mobile phone
applications gets ever louder. So, every business should rush out and get a mobile app developed -
right? Perhaps not.
The low-down on mobile apps and mobile websites.
Amazon Fire stick unlocked
Let us get the definitions dealt with. Mobile apps are basically small applications that you just
download and operate on your feature phone or cell phone. An app will run locally on your
handset and may or might not access services on the internet to update and refresh this content
that's displayed. In contrast, a mobile website is basically a slimmed down type of a normal
website that's optimised to the smaller display area that's typical of feature phones and
smartphones. Mobile websites are generally accessed via a browser application on your handset.
Which one should I choose for my business?
Well, to begin with, mobile apps are cool and thanks to the Apple iPhone and Android mobile
phone app stores, they may be easier than ever to access and download. You will need to develop
a different form of your app for each major mobile main system though - about Four or five of
those at the moment.
Alternatively, a properly designed mobile website can be viewed on pretty much any mobile
containing web access. You simply can't do as much using them as you could having an app though,
given that they rely on web technologies , nor have access to all the fancy built-in-features make
fish an app running natively on the handset will have - things like the camera, GPS module, address
book. You can a catch.
Your best option will depend on your business. We can't give you the answer, but we could
hopefully give you some advice before you go spending some of that critical marketing budget.
Ignore the hype, forget about the cool factor, and consider the following important points prior to
your decision - Need. Audience. Budget.
Will i really need a mobile app or mobile website?
Before beginning out, it's worth documenting your list of causes of creating a mobile app or
mobile website for your business. Think about what you wish to achieve and what you wish your
product to do.
Have you been trying to create a potential new revenue stream? Looking for new ways to
advertise your business? Are you targeting other manufacturers or consumers? How can
customers access your existing products and services? Will your products display interactive
content or should it be used as a static information portal? How often will you be updating
content? Which content will you be displaying? Is your product fun or unique? Can it always
require internet access?
We could go on and on but ultimately it isn't a question of regardless of whether you need a
mobile app or mobile website. Rather, it comes down to what is best for your business and we can
only give some guidelines.
Should you not already have a website or are in the middle of building one, ask internet
developers to build it such that it will be optmised for mobile. It may well require an extra outlay
and often will be less costly than beginning from scratch.
If your existing website is relatively static but would want to enhance your online presence and
have the benefits of mobile advertising, think about a mobile website. Website visitors coming
from mobile ad clicks will receive a good first impression of the business when they are assigned
easily readable information formatted nicely because of their mobile phone.
If your technique is for fun, is highly interactive, was created as a standalone marketing device or
revenue generator, is made to be used offline, or requires users to regularly access large video or
media files it likely makes more sense to go around the mobile app route.
Who will be the audience for my mobile app or mobile website?
When we talk about audience, we are referring to two very separate ideas - the prospective
market for your business and the overall set of people who can actually access mobile apps and
mobile optimised websites.
To start, think about your existing subscriber base and how they currently talk with your business
through your website, For, Facebook pages, and LinkedIn profile. Since smartphones will only
become more plus more prevalent, a mobile app or website will give you a good platform to
develop on existing customer relationships and extend easy reach to a population which is
becoming increasingly mobile.
If your main aim is to increase your profile and presence in the mobile space, it's wise to start off
by taking advantage of existing technologies. If people are using Facebook on their mobile and
then click a link on your Fanpage to find out more, its a good bet that unless your page loads in
certain seconds and displays well, they'll give up and go elsewhere pretty fast. Main point here -
best to make certain any pages you url to from your social media sites load quickly, display
relevant information, and look good on mobile.
The advantage of a mobile web site is it's large audience reach. A site that is properly optimised
for mobile should display well about the majority of feature phones and smartphone's that are
web-enabled. However, once you move into the realm of apps, things be a whole lot different.
Since apps are mainly confined to smart phones, your market is narrowed to the phones or
platform(s) the job is designed to run on as well as the percentage of people actively using each