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5 Things That Make Online Stores Customer Friendly
by Niharika Sharma
The presence of umpteen numbers of online stores in market is giving tough competition to
each other. Here are five things that can make an online shopping store to be a cut above the
Internet is inundated with online stores. Fashion, electronics, food, baby care, home dA(c)cor &
furniture, personal care, health & sports, recharge & ticket booking, travel, and stationary
everything is available online these days. Indian E-commerce market was worth $13 billion in
2013 and is expected to increase to $50 billion by 2015.
Today there are more than 125 million internet users in India and the number is still counting.
Internet users embraced the new shopping experience with open arms and are making the
most of its facilities. The presence of umpteen numbers of online stores in market is giving
tough competition to each other. Five things that can make an online shopping store to be a
cut above the rest are -
Easy navigation a" E-commerce is still a nascent shopping platform in India. A large number
of people are adding to the number of online shopper's everyday and they want the navigation
of the website to be easy. They should be able to find the required products feasibly and fast.
Along with that the checking out process as well as adding more products to the cart and
eliminating products from the cart should be easy. If they get fruitful results effortlessly by
spending sometime on the store, they will shop again and again.
Easy & Secure payment options a" The main thing is payment options. There should be
multiple payment options like payment thorough credit cards, debit cards or net banking. Some
people also like the facility of cash on delivery which makes their shopping risk free. Moreover,
the payment options should be secured enough to maintain the privacy of customer's details.
High quality products at reasonable price a" The store should be selling high quality products
of latest designs and models from prominent brands to ensure the customers about quality of
the products. High quality products at reasonable price make the customers admire the store.
You can also make the price enticing by offering some discount in the form of coupon codes.
Almost all the online stores are issuing exciting coupons to meet the cut throat competition in
Apt customer care services a" Customer care services of online stores should be satisfactory.
Customer should be able to contact the store through all the mediums like toll free phone call,
e-mails, sms or chat etc. He must get immediate and apt reply for the query he has regarding
the product purchase.
Clear shipping details a" Shipping details should be clear while placing order as well as
customer should be kept updated with details of the dispatching the product through mails or
sms. He should also be given some facility to track the position of his product.
An online store having all these specialties can beat any of his competitors. First time online
shoppers are still naive and easy navigation helps them to lead the shopping process without
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anybody's help. E-commerce industry is booming these days as people love to explore
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