P.JOSEPH TINIL SEO Analyst Resume

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Seo Analyst Resume | Free SEO Consultant | Web Analyst

P . J O S E P H T I N I L

# 1 c , S W A T H I G A R D E N ,

K A N N A D A P A L A Y A M M A I N R O A D ,
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A V A D I ,
+ 9 1 7 2 9 9 9 9 9 6 9 7
C H E N N A I - 6 0 0 0 6 2
e - m a i l : t i n i l s y p r y @ g m a i l . c o m



I am seeking a challenging position with an organization that is rapidly expanding and offers good advanced
potential. I am an ambitious, well-organized professional with 3.4 Year of experience in Search Engine
Optimization.

Work Experience:

Sulekha.com New Media Pvt ltd (Sep 2011 - till date)

At present working in Sulekha.com New Media Pvt ltd :Sulekha.com is one of the most popular Indian
Internet and Mobile companies offering an industry-leading digital commerce platform of marketplaces
anchored around multiple consumer needs in over 50 Indian and North American cities. Involved from
Sep 2011 - till date

Project:

Mobiles.sulekha.com
Movies.sulekha.com
Indianroommates.sulekha.com
US.Classifieds.sulekha.com

Increased lead generation 21% within 3 months, with 32% improvement in conversion rates, by
developing integrated online, SEO, SMO strategy

Achieved page 1 Google rankings for several 1000s keywords within 6 months and increased organic
search traffic by an average of 80%

Increased the revenue by an average of 40%

My Challenge was to bring all the key words of the mobile and movies top in google.co.in
Initially the visit were 3.2 million/month but when I started handling it rose to 4 million/month for movies

Even though I managed to bring most of the keywords to the top, two of the most profitable keywords
were Don2(First position in google.co.in) and Samsung Galaxy s2(Seventh position) which I brought to the
top within 20 days. Which really boost the Revenue of the company.

Currently working in US.Classifieds.sulekha.com and Indianroommates.sulekha.com

Keywords in 1st page of Google:

Indian roommates in {any city name in US} - 1 rank
Example: Indian roommates in Houston - 1
Indian roommates in Austin - 1
Indian roommates in Bay area etc
Us Classifieds - 2
Used Cars For Sale In (any city name) Metro Area - 1st page
It Jobs in (any city name) Metro Area - 1st page





Work Role
Tracks and analyzes number and quality of visitors to gauge effectiveness of the website.
Managing In-house Development Team, Reporting, Assign Task etc
Developing and Executing Online Marketing Road Maps
Monitors, compiles, analyze, and evaluate incoming website traffic.
Generates reports on web traffic and trends and patterns including revenue, conversion, and
marketing campaign performance.
Research & Development: Continuous Research on Web 2.0 standards and latest developments
in SEO methodologies and SEM, SMO ,PPC, and other SEO related tasks.
Coordinates marketing objectives with web developers based on system capabilities.
Tracks time spent at site. Researches, evaluates, and makes recommendations for purchase of
web analysis software.
May recommend changes to website and provides cost/benefit analysis of such changes.
May work with marketing department to increase site's stickiness and reduce shopping cart
abandonment rate.
Understanding the customers' business objectives and strategic marketing plan
Complete website examination
Competitive analysis and review for main keywords and keyword phrases in search Engines
Report of where current pages are ranked in the 3-search engines
Front end content review and analysis and minor changes if needed to mirror the back end Meta
tags
Careful review of HTML and page layout
General monthly monitoring
Finding Errors in website
Resolving the duplicate meta tags from Google webmaster
Resolving the Crawling Errors
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Search Engine Marketing (SEM)
Social Media Management
Reputation Management
Rycoweb International Digital Agency (July 2010 - Aug 2011)

Worked with Rycoweb International Digital Agency as web Analyst - Rycoweb are an award winning
international 'complete-service' digital creative agency based in the UK and Ireland. Involved from July
2010 - Aug 2011

Project:
http://www.rugsinternational.net
http://www.rycoweb.com/
http://drawthecurtains.com/

Roll and Responsibility:

Getting Websites to the top of Search engines for competitive terms.
Preparing & delivering strategies, training and documentation of SEO processes and knowledge transfer

I also am responsible for a complete data analysis of all social media activities and tracking of ecommerce
& traffic from Facebook & other social media through Google analytics


Research & Development: Continuous Research on Web 2.0 standards and latest developments in SEO
methodologies and SEM, SMO ,PPC, and other SEO related tasks.

Worked on Omniture to track the traffic and sales of our client Product in EBay


Scorpio Technologies (June - 2009- July2010)

Worked with Scorpio Technologies as SEO Analyst - Indian based web design company Provided Web
Development and Web Design Company in Kodambakkam, Chennai - TN, India. Involved from June - 2009
till july2010

Selected Client Project:


www.kiranglobal.com
www.lalithajewellery.net
www.nacjewellers.com
www.margproperties.com
www.bestgrid.in/


Roll and Responsibility:


*
Work on organic search engine optimization and websites promotion on major search
engines like Google, Yahoo & Bing, Social networking, and other on-page, off-page marketing
activities.
*
Preparing Manual reports in Excel format for checking the ranking of sites in Search Engines
like Google, Yahoo, Bing and also Monthly ranking report.
*
On-page Optimization of static Sites like Meta Tagging, Alt Tags, Script.Unique visitor
counting
*
Analysis of duration for what visitor remained on the webpage Most popular webpage and
most popular activity on the site
*
Keyword activity analysis
*
Visitor entry and exit page analysis
*
Create dashboards by pulling data from different data sources and websites for
presentations to the senior management team and helped their decision making process.
*
Visitor's geographical location analysis, Analyzing and preparing traffic report, Support the
analytic needs of the business by using various tools from vendors such as Google Analytics
*
Utilized web analytics tools to measure and report on various key performance indicators.
Preparing different web metrics reports.



www.kiranglobal.com
Google

Keywords
Page
Sodium Silicate
1
silicate India
1
Sodium Silicate India
1
Silicate Manufacturers In Uae
1
1
water glass



www.lalithajewellery.net
Google

Keywords
Page

Jewellery Shops India
1


Jewellery shopping india
1

Jewellery Stores India
1

gold Jewellery shop India
1

Web Analytics, Internet Marketing & SEO Skills:

Analytics Tool:


*
www.google.com/analytics
*
www.omniture.com
*
www.alexa.com
*
www.majesticseo.com
SEO Skills:

Keyword Optimization

Meta Tag Optimization

Optimizing the web Pages

Competitor Analysis

Keywords Density Analysis

Website Speed Analysis

internal navigation

Canonical tag

Google crawl errors (301,302,etc..)

Blog setup

HTML Validation

XML sitemap Creation

RSS Feed Creation

Robots Text Creation

Google Analytics

Directory Submission

Search Engine Submission

Article Submission

Blog Creation and Posting

Social Media & Bookmarking

Forum Posting

Press Release

Generating Traffic and Keywords Report.

Copy-content review for keyword and keyword phrase usage

Suggested improvements in copy-content if needed


Marketing Skills:

Facebook Marketing

YouTube Marketing

Local Text Message Marketing (Sms GupShup)

Twitter Marketing

Google Places Marketing
Link Building Skill:

One Way

Two Way (Reciprocal Link Building)

Triangular Link Exchange (Three Way Link Building)

SEO Software:

IBP

SEO Suite


SEO Elite

Web CEO etc.
SEO Online Tools:

Google keyword tools

Seomoz.org

Iwebtool.com

Seoscores.com

Webmaster-toolkit.com

Dead-links.com

Webconfs.com and more latest online tools.

Technical Skills:
Programming: XHTML/HTML: CSS; RSS; FRONT PAGE, Photoshop, Flash, Dream Weaver
Basics of MS SQL; MySQL; PHP: XML; ActionScript; JavaScript.
Operating Systems: Windows (Vista. XP. 2000. Server 2000/2003) Linux
Software: MS Project: Adobe CS3/ CS2: Dream Weaver; Photoshop: Illustrator. Fireworks:
Rash: Acrobat; 3D Studio Max: Enterpnse Manager: Server Management Studio: Microsoft:
IIS, DNS. Exchange, SQL 2000, SQL 2005 System Administration
CMS, Blogs and Forums: Joomla:Typo3, Drupal, tWiki, Word Press: Expression Engine,
Blogger, Serendipity. B2evolution phpBB: vBulletin: FireBoard: Simple Machine.
Email marketing
Internet advertising: Facebook Advertisement, Google AdWords, Yahoo Search Marketing,
Live Search Advertising, Google AdSense, Buy Sell

My Blogs:

www.malayalamp3download.blogspot.com
www.friends4friendship.blogspot.com
www.tipsonfreetraffic.blogspot.com


Following are the keywords coming, first page of google.com
Play Malayalam mp3
Malayalam mp3 songs download
Play Malayalam mp3 song
Previous year Anna university Question paper
SEO tips 2013
SEO Tricks 2013

Apart from this

I have made a site for my uncle Jaico electrical www.jaicoelectrical.com



Education Background And Computer Knowledge :


University /
Year of
Course
Name of the institution
% of marks
board
passing

Vel Multitech SRS
Anna
April
64.%
B.E (CSE)
College of Engineering,
University
2009


Avadi, Chennai-62.

Nazareth Matriculation
TN STATE
April
HSC
70.00
Hr.Sec.School,Avadi
BOARD.
2003

Nazareth Matriculation
TN STATE
April
S.S.L.C.,
73.99
Hr.Sec.School,Avadi
BOARD
2001


Operating System


-
Win98/Me, 2000, XP/ Vista

FTP Software


-
Smart FTP, Fire Ftp, etc.

Software Skill


-
Introduction C, VB, PHP.

Hardware



-
Computer Hardware & Assembling
Networking and Troubleshooting

Personal Details:


Name



-
P Joseph Tinil

Date of Birth


-
3rd May- 1985

Father's Name


-
P S Joseph

Permanent Address
-
No 1c, Swathi Garden,Kannadapalayam





Avadi, Chennai -600062

Language Known


-
English, Hindi, Malayalam, Tamil


Declaration

I here by declare that given information are true to the best of my knowledge. If anything find wrong I will be
responsible for it.



Date
:
5th Nov 2012

Place
:
Chennai





{P Joseph Tinil}


Document Outline

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