Personal Power and Success

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The Secret To Personal Power!
By Adam Khoo

Discover How Your BELIEFS Hold The Key To Unleashing
All Your Untapped Potential And Skyrocketing You
Towards Success And Personal Achievement…


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This publication contains the ideas and opinions of the author. The information contained
in this publication is strictly for educational purposes only. If you wish to apply the ideas
contained in this publication, you are taking full responsibility for your actions. The author
disclaims any warranties (express or implied), merchantability, or fitness for any
particular purpose. The author shall in no event be held liable to any party for any direct,
indirect, punitive, special, incidental, or consequential damages arising directly or
indirectly from the use of any of this material, which is provided “as is”, and without

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

About Adam Khoo
Adam Khoo is an entrepreneur, a best-selling author and peak performance trainer. A
self-made millionaire by the age of 26
, he owns and runs several businesses in
education, training, event management and advertising, all with a combined annual
turnover of $30 million.

He is the Executive Chairman and Chief Master Trainer of Adam Khoo Learning
Technologies Group Pte Ltd and a director of seven other private companies. Adam is
also a director of the Singapore Health Promotion Board (HPB).
He is also the best-selling author of nine books including I Am Gifted, So Are You!
that was ranked MPH #1 Best-seller in 1998 and 1999. His other books include How to
Multiply Your Child’s Intelligence
and Clueless in Starting a Business.
His book Master Your Mind, Design Your Destiny which was the second-highest
selling book in Singapore in 2004
, was on the best-sellers’ list for 36 consecutive
His more recent books Secrets of Self-Made Millionaires and Secrets of
Millionaire Investors
have both stayed at the #1 spot on The Straits Times Bestsellers
List for more than 52 weeks.
His most recent books include Nurturing the Winner &
Genius in Your Child
, launched in April 2008 and Secrets of Building Multi-Million Dollar
, launched October 2008. His latest book is Profit from the Panic launched in
January 2009.
Adam holds an honors degree in Business Administration from the National University of
Singapore. As an undergraduate, he was ranked among the top one percent of
academic achievers
and became a pioneer in the Talent Development Programme,
which is the university’s Gifted program.
Over the last 15 years, he has trained over 355,000 students, teachers,
professionals, executives and business owners
to tap their personal power and
achieve excellence in their various fields of endeavor. Some of his corporate clients
include ST Engineering, Singapore Police Force, F&N Coca-Cola, Infocomm
Development Authority of Singapore (IDA), Ministry of Defence, AIA, Prudential
Assurance, Ernst & Young, Exxon Mobil, Unilever, Citibank, UOB, ABN AMRO, NETS,
Great Eastern Life, Hewlett-Packard, Sun Microsystems, Texas Instruments, MediaCorp
and many more.
His success and achievements are regularly featured in regional media like The
Straits Times, The Business Times, The New Paper, Lianhe Wanbao, Channel
NewsAsia, MediaCorp Channel U and Channel 8, MediaCorp 938LIVE (formerly
NewsRadio 938), The Hindu, The Malaysian Sun and many more.
He was ranked among the top 25 richest Singaporeans under the age of 40 by The
Executive Magazine
in 2007. In 2008, Adam was conferred the NUS Business School
Eminent Business Alumni Award for being one of Singapore’s most successful and
prominent business leaders.

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

From: Adam Khoo

Re: The Secret To Personal Power!

Dear Success Seeker,

What you want in your life will determine your strategies, your actions, and your beliefs
will also determine what you will do when you fail.
Do you trigger it as feedback or
do you give up? You see, your beliefs are like the operating system of your brain.

They determine how we perceive the world and how we respond to what happens. They
determine what we will or will not do or what we will or will not try.

The beliefs we have about a person determine how we interact with that person, whether
we go and make friends with or avoid that person. The beliefs you have about a kind of
food will determine whether you eat that food.

The beliefs you have about the economy will determine the kind of business or career
you will pursue. You see, beliefs are one of the single, most important filters that we
and at any given time, we have about two million bits of information hitting at us
per second and it is physically impossible for us to be aware of everything that is
happening around us.

So in order for our brain to cope, our mind filters all this information by deleting, distorting,
and generalizing all this data into an internal representation of what is actually
happening around us. In other words, we do not perceive reality, we perceive a
filtered version of reality.

And that is why two people can watch the same movie, but come out having very
different opinions and experiences of what the whole movie was all about. One person
may remember all the long conversations and feel that the movie was totally boring.

The other person may focus on the dialogue and feel really moved by the interaction of
the characters. See, both people filtered the same movie so differently. They deleted,
distorted, generalized and created a very different internal representation for the movie
like Roger Bannister did.

Roger Bannister was a marathon runner from Oxford, somewhere in the 1950s, I
think it was in 1954. What he did was he set a goal to run a mile in less than 4 minutes.
Now, bear in mind that no one in the world ever ran a mile in less than 4 minutes.

Everyone tried but failed, over and over again, until many doctors came out and said that
it was physically impossible for a human being to run that fast. But, Roger Bannister
decided never to believe that. He did not want the belief to hold him back.

So, he decided to set a target for himself. Now, the difference was besides training
physically, he would mentally prepare himself. The trouble was he had no evidences; no
one could ever do it before. So what did he do? He created it.

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

Again, the human mind cannot tell the difference between what is real and what is
clearly imagined in your mind.
So, in his mind, he saw himself running and beating the
mile in less than 4 minutes. He saw himself doing it again, and again and again. He
created this evidence as if it were so real, that it became real for him. Then what he did
was he ran and guess what? He did beat the mile in less than 4 minutes.

But that is not the amazing thing. The amazing thing was that the minute he did that,
within a year, about 37 other runners broke his record.
Within something like about 3
years, about 300 runners broke his record.

So the question is this. Why was it for thousands of years, no one could run the mile in
less than 4 minutes, but the minute one person does it, hundreds of people are able to
do it? You see, what was holding everyone back was not their physical ability, neither
was it their physical potential.

What was holding them back were their beliefs.

The beliefs you have are like the operating system in your brain. It determines every
single thing. So choose beliefs wisely — choose beliefs that empower you, instead of
beliefs that limit you.

Are You Lazy?

Have you ever experienced a time when your parents believed that you were
irresponsible or lazy?

You could have done a hundred things that were responsible but they would only
remember the time you were irresponsible.
“Aha! And you are doing it again!” they
will say. We do the same thing with our friends, family members and our colleagues.

See, once we make up our minds that a particular person is mean, we will tend to focus
only on the times our beliefs are supported and fail to notice all the times when the
person acted nice. Even if we do notice it, we tend to distort it in our minds by saying,
“He must be up to something by being so nice because he is a mean person.”

If you have a belief that all men are unfaithful, you will only remember and focus on all
the times when you saw and heard about men being unfaithful. You know, you will tend
to mentally delete all the instances when they did not support your belief. You will also
tend to distort what you see and what you hear to support your beliefs.

For example, if your husband were to call and say, “You know, honey, I am working
late.” What thoughts fire off in your mind as a woman who thinks of her husband being

You may start having suspicions of him fooling around since you believe that all men are
unfaithful. And how would you likely react as a result? You would probably start
questioning him, checking on his every move, and start getting paranoid, insecure and
even upset, shouting at him when he comes back.

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

As a result, what would happen? The relationship will break down, causing him to do
what you feared most, that is, have an affair. I have seen so many instances where a
person’s belief system becomes a self-fulfilling prophecy.
So, whatever you believe
in strongly enough becomes your reality. This is because you would take the action that
supports whatever beliefs you have, thus encouraging the result.

Do You See Opportunities Or Obstacles?

You know, some people I know have a belief that there are no opportunities to
make money at all.
They believe that going into business is a mistake. As a result, they
focus on all the news they read in the newspapers, and all of their friends telling them
about how people have lost money, gone bankrupt, failing and losing everything. This
keeps confirming their beliefs and will prevent them from taking any future opportunities.

At the same time, I also know many people who believe there are many
opportunities out there
and that money is easy to make if you know how. And you
know what?

They do make lots of money and they do find themselves with a lot of great opportunities.
You see, even when they see problems all around them, they will distort it in their minds
and turn it around to become an opportunity, for example. Back in 2003 when the SARS
epidemic hit very badly, many people started to have a mindset that business would be
bad and they had to struggle to survive.

Master Your Mind, Design Your

Discover the secret that transformed a hopeless
underachiever into a millionaire at just age 26... And
how YOU can use this same secret to achieve success
in your life:

Click Here To Find Out More

I had a friend whose pet business suffered. But instead of believing that the epidemic
was a problem, he decided to focus on how it could be an opportunity.

He believed that he could make money in this recession. So, he quickly leveraged his
strong network of suppliers and sales agents to get in on the mask and air purifying

And guess what? He made a fortune in that short period of time. When you believe that
there are only opportunities, everything you see around you will become an

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

opportunity. When you believe that there are only problems and obstacles, then what
you experience will be problems and obstacles.

Your Beliefs Create Your Reality!

An interesting story talks about the power of beliefs in filtering our perception.
See, the story goes like this. There was a bra company that decided to expand to new
markets in order to get a head start on their competitors.

They decided to find out if there was a potential market in Papua New Guinea to sell
their bras. So they sent their first business development director who went over there,
having the belief that there were very few opportunities for market expansion especially
in a country like that.

When he arrived in that country, he got down from the plane, went out there, met the
people and looked around; his beliefs were confirmed. He quickly sent a message back
to his home office telling them, “You know, women in Papua New Guinea do not wear
bras, there is no market for bras. I told you guys so!”

But the company decided to get a second opinion. So they sent a very new manager
they recently hired, who had very little preconceptions on what was possible. And this
new guy, because he had little experience in the industry, had a positive belief that all
corporations were out there and you could capitalize on them.

So when he got to Papua New Guinea, he was amazed and excited. When he got down
from the plane, went out there to meet the same people, he quickly went back to his
room and sent a message back to his bosses, telling them, “You know Boss, there is a
fantastic opportunity I have uncovered. The women here do not wear bras and we will
make a lot of money by creating a new industry. We will teach them how to wear bras
and we will be the only one selling them all our bras. We will become a market leader!”

Important: Take Heed!

1. Your beliefs determine the kind of actions you take.

2. The actions you take will determine how much of your
potential you will tap. This will affect the results you

3. And finally, the results you produce will constantly
reinforce your beliefs!

For example, see, if you believe that these strategies we are sharing here right now
would never work for you, and that you could never make more than $2,000 a month, for
example, what kind of actions will you go out there and take? You would probably keep
taking all the same old kinds of actions. You would do what everyone else was doing.

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

You would not bother doing more. After all, what is the point of doing more than the bare
minimum? As a result, how much of your potential will you be able to tap? Chances are
not very much. As a consequence, you will continue to produce mediocre results.
And these mediocre results will only serve to reinforce your belief that you could never
do it and that these strategies do not work.

On the other hand, what would happen if you chose to believe that by applying all the
strategies in this program, you could make over $30,000 a month, for example. Now, if
you truly believed that, I bet you would start taking a lot more action.

You would start calling more people, setting up more presentations, taking up more
courses to improve your skills. You start following through, developing more strategies
and putting in more hours. Why? Simply because you believe and are excited by the fact
that you could possibly increase your income massively. As a result of taking all these
actions, you will tap a lot more of your personal potential.

As a result, you would definitely see a significant increase in your results and income.
You may not get exactly $30,000 but you would definitely earn a lot more than what you
previously did. And the results you produce will then serve to strengthen your
belief that the strategies do work and that you can make more money!

So you can see that our beliefs are like the water tap to our inner potential. When we
believe that something is possible, we will inevitably summon all the resources we have
to support that belief. We literally open up our tap to all our creativity, energy and
resources by taking loads more action.

Now, will we definitely be able to produce the exact same results we believed in? No, not
all the time but having a belief of possibility will allow us to produce results far
beyond what we could ever do.

On the other hand, once we believe that something is impossible, that it cannot be done,
we are giving a command to our nervous system to shut out the possibility altogether.
We do not even find a strategy, we do not even try. We shut our tap to our creativity and
our energy by not even doing anything. And what I find the saddest, when training all
kinds of people, especially students, is that many of them say they cannot do something
before they even attempt it.

They do not even give themselves a chance — they sell themselves short. You
know, I believe the fundamental reason I have been able to create so much more results
in my life as compared to so many of my friends who are probably a lot smarter or even
more hardworking than I am is because of the beliefs I grew up with.

You see, when I was young, I was exposed to many fantastic role models from whom I
learnt that age was not instrumental to where I went for success. I read about Anthony
Robbins, the master motivator who became a motivational trainer and multimillionaire by
the age of 25.

I read about Sir Richard Branson, the boss of Virgin Atlantic and Virgin Records, who
you know, started his first business when he was 15 and became a millionaire at the age
of 23.

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

As a result of this exposure, I grew up believing that it was possible for me to start a
business, and become a best-selling author and a trainer before the age of 20
years old.
On the other hand, most of my peers were never fortunate enough to be
exposed to such role models.

They had very limiting and mediocre beliefs such as: starting a business was difficult, it
was risky, that you need to be at least 40 years old with loads of money and working
experience to even consider starting a business. They had beliefs that only very smart
and experienced people could write books.

And that you needed lots of qualifications to do it. As a result, all these beliefs held
them back from what they could truly achieve and made them the average people
that they are today.

It caused them to make average decisions that led to average results. Have you ever
heard of the phrase that the rich get richer, and the poor get poorer? Well, many people
think that this is obvious because when you are born rich, you have all the money to go
to the best schools, start companies with the money that will allow you to continue being
rich, or simply that you will just inherit the money and continue to be rich, for that matter.

Well, this is true in some cases. The main reason why children of wealthy parents
tend to continue to be wealthy is because of the beliefs that they inherit — beliefs
that support wealth.
And they inherit these beliefs of wealth from their parents and
relatives. They believe that it is the norm to run a company, to go to college, to make half
a million a year and drive a Mercedes Benz. They know it is possible because they see
the people around them doing it.

On the other hand, many people who are born in poor families adopt beliefs of the
What they see around them becomes their role models — their parents and their
relatives. They see their friends, their parents earning low wages and in lower income
positions, struggling to get by every single month.

So after a while, they start to believe that this is their reality. These beliefs limit their
dreams and their actions.
They do not dare to go beyond what they see around them. I
remember one of my training sessions with students from a government school.

There was a student who did not set a goal to get a university degree. When I asked him,
“Why don’t you want to go to college?” “Why don’t you want to get a degree?” You know
what he said? He told me that nobody in his family could study and that nobody had ever
made it past their ‘O’ Level exams in his family.

But there are many cases where people who were born into poor families eventually
break out of the cycle of poverty and become extremely successful and wealthy. It is
because along the way, they managed to meet powerful role models who gave them the
beliefs of possibility that brought them out of their little world they were living in.

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd

The Placebo Effect…

So far, we have talked about how our beliefs affect our perceptions, our decisions and
hence, our actions. But your beliefs are so much more powerful, that they can
literally affect your biochemistry.
Have you ever heard of the placebo effect?

Some doctors wanted to investigate if a patient’s belief in a drug actually made a
difference in whether the drug was effective in bringing about a cure. So in one
experiment, they gave patients pills in which the medical contents had been replaced
with sugar. In other words, the medicine had no active ingredients. It was just a sugar pill
and was called a placebo.

They then told the patients that the medicine would be a powerful cure for their flu and
headaches. When the patients took the medicine, to their surprise, the sugar pills
brought about the same level of relief as compared to the actual drugs.

Placebo studies showed that your beliefs can literally create the necessary
chemicals in your body to bring about a cure.
In fact, a later study showed that your
beliefs could even override the actual effect of chemicals already present in your body.
In this second-stage experiment, what they did was, they got 100 medical students and
divided them into two groups.

The first group of students was given a red pill and told that this pill would be a stimulant.
But in actual fact, the red pill contained a depressant. The second group was given a
blue pill and was told that it was a depressant. But in actual fact it contained a stimulant,
like caffeine.

The results were startling! In 50% of the students who took the pills, their bodies
reacted according to their beliefs about what the drugs would do. In other words, the
students who took the red pill were extremely stimulated they could not sleep the whole

And the patients who took the blue pill were totally wiped out. They were, like, zonked
out on their beds, even though it contained a stimulant. A new branch of cognitive neuro-
psychology called Expectancy Theory has found that every thought you have, every
belief and desire can act as an agent of change in your cells, your tissues and your

You know in his book, The Psychobiology of Mind-body Healing, Dr. Ernest Rossi
reports on a groundbreaking case which showed the effects of beliefs on a drug in
controlling a person’s immune system. It was the case of this person called Mr. Wright
who suffered the advanced cancer of the lymph nodes called lymphosarcoma.

He was at such an advanced state of cancer that he developed resistance to all known
treatments. Nothing could, so called, cure his cancer. He had huge tumor masses the
size of oranges in his neck, groin, chest and abdomen.

His thoracic duct was obstructed, and between one to two liters of milky fluid had to be
drawn out of his chest every other day. He was taking in oxygen via a mask frequently

© 2009 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd