Search Engine Keywords Selection

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search engine keywords selection

Search engines are the vehicles that drive potential customers to your websites. But in order for
visitors to reach their destination - your website - you need to provide them with specific and
effective signs that will direct them right to your site. You do this by creating carefully chosen

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or
phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are
too general or too over-used, the possibility of visitors actually making it all the way to your site -
or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with
great precision, no matter how aggressive your marketing campaign may be, the right people may
never get the chance to find out about it.

So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases.
Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to
be objective when you are right in the center of your business network, which is the reason that
you may not be able to choose the most efficient keywords from the inside. You need to be able
to think like your customers. And since you are a business owner and not the consumer, your
best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself,
ask for words from as many potential customers as you can. You will most likely find out that your
understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are
words and phrases you probably never would have considered from deep inside the trenches of
your business.

Only after you have gathered as many words and phrases from outside resources should you add
your own keyword to the list. Once you have this list in hand, you are ready for the next step:

The aim of evaluation is to narrow down your list to a small number of words and phrases that will
direct the highest number of quality visitors to your website. By "quality visitors" I mean those
consumers who are most likely to make a purchase rather than just cruise around your site and
take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three
elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your
keyword is, the more likely the chances are that it will be typed into a search engine which will
then bring up your URL.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind
of the customer rather than the seller to figure out what motivation prompts a person looking for a
service or product to type in a particular word or phrase. Let's look at another example, such as a
consumer who is searching for a job as an IT manager in a new city.

For more information regarding Search Engine Optimisation click here.