Strategies by Ateeya Manzoor for Mature Stage Companies' Management.pdf

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Management Strategies for Mature
Stage Companies by Ateeya Manzoor
Ateeya Manzoor is a management strategist and partner at Mayfair. As a professional with over
fifteen years of experience, Ateeya has worked with a large range of clients in various industries and
sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and
entertainment venues, to midsized oil and gas companies, midsized medical and quasi medical
coaching practices, to small non-profits requiring a fresh perspective.
With the Company growing and maturing, it is important the organization understands how to plan
effectively for new challenges, issues, markets and problems.
Small Business Growth Stages
- Basic Existence Stage
- Main Issues and Characteristics
Obtaining Customers
Delivering the product and service
Viable Services
Expand from key customers to broader sales base
Have enough Cash on Hand to cover Cash Flow demands
Owner performs all Management functions
Often a lack of Planning & Systems
Business just trying to remain viable
Have yet to stabilize production or product quality
Trying to gain sufficient customer acceptance
Business has strong demand on the Owner's time, cash and energy
Survival Mode Stage
- Main Issues and Characteristics
Business demonstrates viability as business entity
Satisfies a base of customers
Focus shifts from existence to managing Cash Flow
Generate enough Cash Flow to break even, stay in business and finance growth
Focus on Market Niche exploitation
Simple organization and the owner begin to delegate to a manger. However, strong
direction and control still rests with the Owner.
Obtaining Success Stage
- Main Issues and Characteristics
Exploits its Market Niche
Obtain Strategic goals
Expansions is important but stability, control and profitability are key as well
Owner's Options:
o Expand and Grow the business
o Maintain Stability as a means of support to the owner
o Owner considers disengagement from the business
Market penetration
Competitive Edge
Functional Management & Owner Delegation
Rapid Growth Stage
- Main Issues and Characteristics
Committed to a Growth Strategy
Concerned with adequately financing the growth stage
Need good ownership delegation to improve managerial effectiveness.
Enterprise develops complexity. Performance Control Systems are important
Established Expense and Budget Controls to maintain strong Cash Flow.
Profitability Planning Systems are critically important
The Role of Business Planning
Ateeya Manzoor believes that a good Business Planning Structure will look at the mentioned factors
(among others) and effectively plan, develop, install and implement systems and processes to
manage and anticipate these challenges throughout the business enterprise. A company can grow,
or for that matter, collapse, so quickly that it is very important to have Planning and Control Systems
in place to manage all the numerous variables which a business encounters and considers.
Therefore, as the business grows and changes, and as the markets and competitors change, the
small business has established systems and resources in place to successfully handle and manage
these changing forces and factors.
As a company grows and matures, other factors in its successful management and growth become
important. As a professional strategists Ateeya Manzoor analyzes a company's Growth Stages and
identifies common issues, success factors and problems for each particular stage; identify
Management Considerations and Challenges as the company grows and matures; and consider
Future Planning Requirements.