The Business Brains

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Terms and Conditions


The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.

In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act

This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance

You are encouraged to print this book for easy reading.

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Table Of Contents


Chapter 1:

Business Plan Basics

Chapter 2:

The Executive Summary

Chapter 3:

The Mission Statement

Chapter 4:

Exploring Financial Needs

Chapter 5:

Evaluating Competition

Chapter 6:

The Troubles You Can Run Into Without The

Proper Business Plan

Wrapping Up

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A business plan is guidance, an important assistant for anyone who
starts or runs a business. Business plans may consume some time to
make them, but in the long term, you may save much time and cash
flow. Get all the info you need here.

The Business Brains
How to create the perfect business plan and save years of frustration

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Chapter 1:

Business Plan Basics


You may need a business plan to apply for bank loans or getting
investors for financial support. Here are some tips on writing a
business plan:

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The Basics

1. Create a vision. Before you get lost in details, start out with a
vision or a mission statement. A mission statement should include
values and a future view of your business.

2. Make an executive summary. Executive summary summarizes
the whole business plan. Executive summary is necessary, as it is
important to gain the interest of the viewers to continue looking at
your whole business plan.

3. Include a description of your targeted market and services. This
is essential to allow viewers to get a clear picture of what you are
trying to sell or service. State it clearly in your business plan.

4. Include an analysis of the business environment and
background. Do not expect viewers to understand what you are
dealing with, even if your business is not a new idea. You may also
review it anytime in the future for further adjustments.

5. Include a marketing and operation plan. Say it in the report
how you will run your business. Include every details of it. Be clear
and make sure your reports are easy to view.

6. Analyze your business competition. Find out all the detailed

information you can get from direct or indirect competitors. Read
about them from business magazines, newspapers, or get

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resources from trading associations. Understanding competition is
crucial to make a perfect business plan.

7. Finance planning. There is no business without involving
finance. Be sure of your business financial status, and make clear
reports about it. Justify your figures because a slight mistake may
ruin your business plan, or your reputation in front of the viewers.

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Chapter 2:

The Executive Summary


Executive summary is an introduction or an overview of a business
plan. Executive summary gives the impression of the overall business
plan. A business plan begins with the table of contents, followed by an
executive summary. Even so, an executive summary should be the last
paper you write as it summarizes the business plan according to the
outline. These are some tips for executive summary writing:

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Piece One
Remember that the executive summary is a summary. Try not
to make it more than two pages. Make it about 2 - 4 sentences only
for each business plan outline. Do not explain everything in detail
because the executive summary is to draw viewer's attention to read
more of the business plan.

Use proper and formal language. Do not be long-winded, but be
strong and positive on your executive summary. Avoid using

"uncertain" words. Instead of writing' our business may be successful
in this area ', for instance, it would be better if it is ' Our business will
be successful in this area'.

Include business name, location, selling products or services
and plan purpose in the first part of the executive summary. The
second part should include highlighted points of the business plan, or
any important news that brings interest to the viewers, such as charts
showing gross margin, expected sales and profits.

Be very sure of the purpose of the plan; if the business plan is
for investors, do mention in the executive summary about the
opportunities or benefits of investing in the business, investment
amount required and what can the investors get from the business in

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* Be in viewer's position to see if the executive summary is acceptable.
Make sure it is smooth and fluent, and attracts attention. Find
another person who knows nothing of the business plan to have a
look at it and give comments. Add improvements before presenting it.

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