The difference between a KPI and a Metric

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  • The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog
  • How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
  • Understand that using KPI and Metric interchangeable is wrong
  • ...a KPI is a Metric but a Metric is not necessarily a KPI !
  • is this important
  • without real KPI’s an organisation will not perform to its maximum
  • - this is in particularly true for businesses where online performance is a vehicle for success!
  • developing the wrong KPI will create more harm than help
  • KPI criteria How do I conclude
  • You look for the following 7 KPI characteristics
  • a KPI echoes organizational goals 1
  • a KPI is decided by management 2
  • 3 a KPI provides context
  • a KPI creates meaning 4 on all organizational levels
  • a KPI is based on legitimate data 5
  • 6 a KPI is easy to understand
  • 7 a KPI leads to action!
  • SUPER online marketing KPI examples please
  • First, It is never about financial metrics They represent the results of driving a good KPI
  • KPI Ad CTR (for online media and content websites)
  • KPI Cost Per New Subscriber (for online media and content websites)
  • KPI Web Customer Interactions (for online self service websites)
  • KPI Look-To-Book Ratio (for online travel and hospitality websites)
  • Want to know more about Analytics and Marketing? VisualRevenue.com/blog