The different SEO packages

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The different types of
SEO services available

Most corporations understand that they
have to have a web site. After the web site
is built however, they begin asking why the
web site is not providing the traffic that they
expected. To put it briefly, the reason is that
it is not search engine optimised. The vast
majority of web development businesses
usually do not do any search engine
optimisation on your web site and the ones
that do simple provide basic onsite SEO. To get your web site to the top of the search
engines, you normally need to have a specialist search engine optimisation firm.

Obviously it's essential to pick out the appropriate keywords and phrases. Normally these
will be chosen according to search volumes and competitiveness. It is also vital that you pick
the appropriate search engine optimisation package. When picking an SEO company, it is
important to understand what is being offered. The cost and also the effectiveness is
obviously dependent on what exactly is being offered.

Onsite search engine optimisation is where you optimise websites for specific search
phrases. This includes adding title and description tags. Additionally, it includes modifying
content to ensure that it includes your keywords. Onsite search engine optimisation forms
the foundations when concentrating on a particular keyword as it informs the search engines
that the page that you will link to is relevant. Relevance and content is of course key. Without
onsite search engine optimisation, you are facing an uphill struggle. Onsite SEO is normally
adequate to rank for local search phrases like SEO Essex.

Once the onsite SEO has been done, the next
thing would be to build links to your website.
Back links count as votes and the more links to
your website, the higher it ranks. Search
engines are keen to promote quality content
and tend not to like back links that have been
created purely for search engine optimisation
purposes. As a result, particular hyperlinks
carry a larger weighting than others so it's
essential to build a diverse back link profile
with back links that are relevant to your
website.

Purchasing link packages is definitely the least expensive way but it is also by far the most
risky. Most hyperlinks are bought based on the number of back links built, the sort of back
link and the PageRank of the page with the hyperlink on. As a consequence of this, you're
not able to control the relevance or the websites that the back links are on. You also need to

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recognise what back links are needed and what effect they have on your website otherwise
your time and efforts can have an unfavourable impact. By employing an agency to take
care of the complete search engine optimisation campaign, they'll be responsible for the
campaign and really should build relevant, high quality hyperlinks.

The cost of SEO will very much depend on the keyword phrases that you are targeting.
Getting to the top of the search engines for specific keyword phrases is a competition and
you are competing against other companies. In short, you have to have a superior back link
profile than your competitors. As links are constantly being built, link profiles are always
improving and to remain ahead of the competition, you should ensure that you are improving
your link profile on a regular basis.

Have you got an active search engine optimisation strategy in place?

Confidentiality Agreement
The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will
safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons
needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd


Copyright (c) Marketing Grin Ltd 2012





http://www.marketinggrin.com