Travel and Tourism in Canada to 2017:Industry Forecast Report

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Travel and Tourism in Canada to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Canadian travel and tourism sector Detailed
analysis of tourist spending patterns in Canada The total, direct and indirect tourism output generated by each
category within the Canadian travel and tourism sector Employment and salary trends for various categories in
the Canadian travel and tourism sector such as accommodation, sightseeing and entertainment, foodservice,
transportation, retail, travel intermediaries and others Detailed market classification across each category with
analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries
industries
Executive summary
Despite a deceleration in 2009 due to the financial crisis, Canada’s tourism sector flourished during
the review period, with tourist volumes increasing in the years following the crisis. The growth can be
attributed to the country’s strong economic position and the promotional efforts of the Canadian
Tourism Commission (CTC). During the review period (2008−2012), Canada’s domestic tourist
volumes expanded at a CAGR of 1.04%.
Scope
This report provides an extensive analysis related to tourism demands and flows in Canada:
It details historical values for the Canadian tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Canada It provides
employment and salary trends for various categories of the travel and tourism sector It provides a
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Canadian travel and
tourism sector Understand the demand-side dynamics within the Canadian travel and tourism sector, along
with key market trends and growth opportunities Identify the spending patterns of domestic, inbound and
outbound tourists by individual categories Analyze key employment and compensation data related to the
travel and tourism sector in Canada
Key highlights
Based on Timetric’s current forecast, Canada’s real GDP is expected to grow by 1.6% in 2013
before strengthening to around 2.4% in 2014, fuelled by investment and export growth on the back of a
recovery in global demand, especially with its main trading partner − the US. Timetric expects the
economy to post an average growth of 2.4% over 2016−2017, led by robust domestic demand and
improved demand for exports. Canada was ranked eighth in the World Economic Forum’s
(WEF’s) Travel and Tourism Competitiveness Index 2013, moving up one position from its 2011
ranking. The country is ranked fifth for natural and qualified human resources. However, rising currency rates
Travel and Tourism in Canada to 2017

have made tourism-related services expensive, resulting in a rank of 124th in terms of price competitiveness.
Domestic tourism has always accounted for a significantly higher share of total tourist volumes and earnings.
Factors that have contributed to domestic tourism growth are the country’s infrastructure
improvements, improved consumer confidence and higher discounts offered by travel suppliers. Domestic
tourism is highly seasonal, with most trips taking place during the summer months of July, August and
September. Short-length domestic trips in Canada are usually made on weekends with leisure being the main
purpose, while most long trips are undertaken for business purposes. The Canadian government launched the
Federal Tourism Strategy in 2011 to increase the tourism sector’s competitiveness in the global market
and position it for long-term growth. The strategy focuses on four key areas: to promote Canada as a
world-class tourism destination; to ensure the safety of tourists and facilitate the ease of access to the country;
to increase the quality of services offered; and to encourage product innovation and investment. Canada set a
tourism revenue target of US$100 billion for 2015 and its federal tourism strategy will guide policies and
actions set by the federal government to help meet this target. Canadian airports lack price competitiveness
compared to American airports, due to excessive taxation and high operating costs. Pricing in the Canadian
airline market is changing in view of the federal government’s new laws to regulate advertised prices.
Many major airline companies such as WestJet, Air Canada, Air Transat and Porter Airlines have
consequently implemented all-inclusive pricing for their fares. The regulation is aimed at improving
transparency in pricing. Toronto is a key tourist location and an important business hub in Canada. The city
has over 200 hotels with all major brands having a market presence. The Waterloo region in Ontario has been
developed into a technology park and Niagara Falls and the Pacific Rim National Park also have a high
density of hotels. Canada’s car rental market is undergoing a phase of consolidation. Canadian citizens
are permitted to bring a US-based rental vehicle across the border for non-commercial purposes for a period of
30 days. However, the surcharge for dropping the car off at a different location from where it was picked up is
high in Canada. Spa packages registered strong growth during the review period as an increasing number of
Canadians preferred to spend on spa retreats. To meet the growing demand, travel intermediaries increased spa
product offerings in Canada and abroad.
table Of Contents

1 Executive Summary

2 Market Overview
2.1 The Domestic Economy
2.2 Travel And Tourism Trends And Issues
2.3 Key Travel And Tourism Indicators
2.4 Tourism Swot
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
Travel and Tourism in Canada to 2017

2.6 Demographic Profile

3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3 Outbound Tourism
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
3.4 Tourism Flows Forecast Highlights

4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights

5 Hotels
5.1 Performance Outlook
5.2 Key Issues And Trends
5.3 Hotels Forecast Highlights

6 Car Rental
6.1 Performance Outlook
6.2 Key Issues And Trends
6.3 Car Rental Forecast Highlights

7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues And Trends
7.3 Travel Intermediaries Forecast Highlights

8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
Travel and Tourism in Canada to 2017

8.3 Target Market

9 Airport Profiles
9.1 Canada Airports
9.1.1 Overview
9.1.1 Operator Profile
9.1.2 Routes

10 Company Profiles – Airlines
10.1 Company Profile: Air Canada Inc.
10.1.1 Air Canada Inc. – Company Overview
10.1.2 Air Canada Inc. – Business Description
10.1.3 Air Canada Inc. – Main Services And Brands
10.1.4 Air Canada Inc. – History
10.1.5 Air Canada Inc. – Swot Analysis
10.1.6 Air Canada Inc. – Strengths
10.1.7 Air Canada Inc. – Weaknesses
10.1.8 Air Canada Inc. – Opportunities
10.1.9 Air Canada Inc. – Threats
10.1.10 Air Canada Inc. – Key Competitors
10.1.11 Air Canada Inc. – Key Employees
10.2 Company Profile: Westjet Airlines Ltd
10.2.1 Westjet Airlines Ltd – Company Overview
10.2.2 Westjet Airlines Ltd – Business Description
10.2.3 Westjet Airlines Ltd – Main Services And Brands
10.2.4 Westjet Airlines Ltd – History
10.2.5 Westjet Airlines Ltd – Swot Analysis
10.2.6 Westjet Airlines Ltd – Strengths
10.2.7 Westjet Airlines Ltd – Weaknesses
10.2.8 Westjet Airlines Ltd – Opportunities
10.2.9 Westjet Airlines Ltd – Threats
10.2.10 Westjet Airlines Ltd – Key Competitors
10.2.11 Westjet Airlines Ltd – Key Employees
10.3 Company Profile: Chorus Aviation Inc.
10.3.1 Chorus Aviation Inc. – Company Overview
10.3.2 Chorus Aviation Inc. – Business Description
10.3.3 Chorus Aviation Inc. – Main Services And Brands
10.3.4 Chorus Aviation Inc. – History
10.3.5 Chorus Aviation Inc. – Swot Analysis
10.3.6 Chorus Aviation Inc. – Strengths
10.3.7 Chorus Aviation Inc. – Weaknesses
Travel and Tourism in Canada to 2017

10.3.8 Chorus Aviation Inc. – Opportunities
10.3.9 Chorus Aviation Inc. – Threats
10.3.10 Chorus Aviation Inc. – Key Competitors
10.3.11 Chorus Aviation Inc. – Key Employees
10.4 Company Profile: Air Transat A.t. Inc.
10.4.1 Air Transat A.t. Inc. – Company Overview
10.4.2 Air Transat A.t. Inc. – Main Services
10.4.3 Air Transat A.t. Inc. – Key Competitors
10.4.4 Air Transat A.t. Inc. – Key Employees
10.5 Company Profile: Porter Airlines Inc.
10.5.1 Porter Airlines Inc. – Company Overview
10.5.2 Porter Airlines Inc. – Main Services
10.5.3 Porter Airlines Inc. – Key Competitors
10.5.4 Porter Airlines Inc. – Key Employees

11 Company Profiles – Hotels
11.1 Company Profile: Fairmont Raffles Hotels International Inc.
11.1.1 Fairmont Raffles Hotels International Inc. – Company Overview
11.1.2 Fairmont Raffles Hotels International Inc. – Main Services And Brands
11.1.3 Fairmont Raffles Hotels International Inc. – Key Competitors
11.1.4 Fairmont Raffles Hotels International Inc. – Key Employees
11.2 Company Profile: Westmont Hospitality Group, Inc.
11.2.1 Westmont Hospitality Group, Inc. – Company Overview
11.2.2 Westmont Hospitality Group, Inc. – Main Services And Brands
11.2.3 Westmont Hospitality Group, Inc. – Key Competitors
11.2.4 Westmont Hospitality Group, Inc. – Key Employees
11.3 Company Profile: Intercontinental Hotels Group Canada
11.3.1 Intercontinental Hotels Group Canada – Company Overview
11.3.2 Intercontinental Hotels Group Canada – Main Services
11.3.3 Intercontinental Hotels Group Canada – Key Competitors
11.3.4 Intercontinental Hotels Group Canada – Key Employees
11.4 Company Profile: Best Western International Canada
11.4.1 Best Western International Canada – Company Overview
11.4.2 Best Western International Canada – Main Services And Brands
11.4.3 Best Western International Canada – Key Competitors
11.4.4 Best Western International Canada – Key Employees
11.5 Company Profile: Delta Hotels And Resorts
11.5.1 Delta Hotels And Resorts – Company Overview
11.5.2 Delta Hotels And Resorts – Main Services
11.5.3 Delta Hotels And Resorts – Key Competitors
11.5.4 Delta Hotels And Resorts – Key Employees

Travel and Tourism in Canada to 2017

12 Company Profiles – Car Rental
12.1 Company Profile: Discount Car & Truck Rentals Ltd
12.1.1 Discount Car & Truck Rentals Ltd – Company Overview
12.1.2 Discount Car & Truck Rentals Ltd – Main Services
12.1.3 Discount Car & Truck Rentals Ltd – Key Competitors
12.1.4 Discount Car & Truck Rentals Ltd – Key Employees
12.2 Company Profile: All-time Car Rental Corporation
12.2.1 All-time Car Rental Corporation – Company Overview
12.2.2 All-time Car Rental Corporation – Main Services
12.2.3 All-time Car Rental Corporation – Key Competitors
12.2.4 All-time Car Rental Corporation – Key Employees
12.3 Company Profile: Budget Rent-a-car Bc Ltd
12.3.1 Budget Rent-a-car Bc Ltd – Company Overview
12.3.2 Budget Rent-a-car Bc Ltd – Main Services
12.3.3 Budget Rent-a-car Bc Ltd – Key Competitors
12.3.4 Budget Rent-a-car Bc Ltd – Key Employees
12.4 Company Profile: Riz Rent A Car And Truck Ltd
12.4.1 Riz Rent A Car And Truck Ltd – Company Overview
12.4.2 Riz Rent A Car And Truck Ltd – Main Services
12.4.3 Riz Rent A Car And Truck Ltd – Key Competitors
12.4.4 Riz Rent A Car And Truck Ltd – Key Employees
12.5 Company Profile: Canadream Corporation
12.5.1 Canadream Corporation – Company Overview
12.5.2 Canadream Corporation – Main Services
12.5.3 Canadream Corporation – Key Competitors
12.5.4 Canadream Corporation – Key Employees

13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Expedia Canada Corp.
13.1.1 Expedia Canada Corp. – Company Overview
13.1.2 Expedia Canada Corp. – Main Services
13.1.3 Expedia Canada Corp. – Key Competitors
13.1.4 Expedia Canada Corp. – Key Employees
13.2 Company Profile: Flight Network
13.2.1 Flight Network – Company Overview
13.2.2 Flight Network – Main Services
13.2.3 Flight Network – Key Competitors
13.2.4 Flight Network – Key Employees
13.3 Company Profile: Red Tag Vacations
13.3.1 Red Tag Vacations – Company Overview
13.3.2 Red Tag Vacations – Main Services
13.3.3 Red Tag Vacations – Key Competitors
Travel and Tourism in Canada to 2017

13.3.4 Red Tag Vacations – Key Employees
13.4 Company Profile: Voyage A Rabais
13.4.1 Voyage A Rabais – Company Overview
13.4.2 Voyage A Rabais – Main Services
13.4.3 Voyage A Rabais – Key Competitors
13.4.4 Voyage A Rabais – Key Employees
13.5 Company Profile: Sunwing Travel Group Inc
13.5.1 Sunwing Travel Group Inc – Company Overview
13.5.2 Sunwing Travel Group Inc – Main Services
13.5.3 Sunwing Travel Group Inc – Key Competitors
13.5.4 Sunwing Travel Group Inc – Key Employees

14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
Travel and Tourism in Canada to 2017

14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Hotel Category
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel

15 Appendix
Travel and Tourism in Canada to 2017

15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer
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Travel and Tourism in Canada to 2017