Using Facebook for Viral Marketing, Recruiting and Sales - Appirio’s Referral Management Solution

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Appirio Referral Management SolutionFacebook for Viral Marketing and RecruitingFeb. 2, 2009Who is Appirio?Appirio delivers products and services…Creating value for customers using on‐demand platforms•Services: Appirio helps companies plan, design, develop and implement mission‐critical Software‐as‐a‐Service (SaaS) …to accelerate the adoption of solutions based on platforms on demand in the enterprisesuch as Salesforce and Google Apps•Products: Appirio develops innovative business applications that connect and extend today's leading on‐demand platforms2Connecting Facebook with the EnterpriseAppirio helps connect today’s leading social network with your core business applications to encourage, manage and measure word-of-mouth referrals :"Appirio's connection of Facebook to SaaS• Use the social network to find and attract great business applications talent for your company will allow more companies to use • Connect social network activity to lead social networks and generation and pipeline to maximize the impact of Facebook marketing measure how they can impact their business"• Build stronger relationships with work contacts Rene Bonvanie, over Facebook (e.g., send thank you notes, ask SVP Serena Softwarequestions, make recommendations)3Today’s Pain: Social Networking in the EnterpriseYou need a personal The growing use and Organizations may be relationship with importance of social on Facebook today, prospective networks provides a they have no way of employees, partners, unique opportunity to managing its impactand customersdo so• “Attention economy”–• 150M Facebook • Simply “having a word of mouth and users, 75M use every page” isn’t enoughreaching audiences in day• Need to know what’s a personal, relevant • Not just kids: over 1/3 working and what isn’tway is criticalof the entire adult • Need a way to target internet community high value contactshas a social profile• Need a way to connect social applications to core business apps4Appirio Referral Management SolutionViral User AppFrameworkEnterprise ExtensionsViral recruitingEncourageViral • Know when your friends marketingReferral do business with your EngineMyFriendsRefercompanyManage@WorkMyFriends• Follow up with a thank you, recommendation, or introductionViral MeasuresalesWord of mouth Custom referralsextensions5Encourage, Manage, and Measure Viral Recruiting•Find friends that are a good •Manage job postings, match for open job listings at applications, and employee your companyreferrals through Salesforce•Earn money from referral •Track success of viral referral bonusesprograms through custom reports•You choose which referrals to send•Lower other, not-as-effective recruiting costs6Encourage, Manage, and Measure Viral Marketing•Share special promotions or •Increase awareness of new discounts with your networkproduct campaigns through word-of-mouth referrals•Communicate new finds or preferences with friends•Manage campaigns, leads, and follow-up offers using native •Invite people you know to join Salesforce Marketing eventsfunctionality•You choose which referrals to •Custom reports to quickly track sendand report metrics7Encourage, Manage, and Measure Viral Sales•Build closer relationships with •Increase the size of your customers using Facebook“virtual account team” by getting help from friends and •Help friends in your network your network regarding open connect with your company to opportunitiesmeet their needs and grow your organization’s bottom line•Identify open questions and manage incoming data about opportunities in Salesforce 8Components of Solution to Bring Social Networking to the Enterprise• Social networking strategy and prototypeStrategy & • Business case for social networkingBest Practices• Best practices for rollout• Facebook application to be installed by network• Referral engine to make appropriate suggestionsProduct • Template for marketing, recruiting or sales extension• Custom enterprise extension (e.g., “alumni Customization & management”)Configuration• Branding to fit your organization• Configuration of Salesforce to enable publishing9Pricing and Initial MarketsCompany Profile:•Companies using Salesforce for a related function•Large / high value network with strong affiliation to your company (e.g., employees, partners, alumni, fans)•Annual product subscription starting at $25K for engine + $10K per extension + variable cost based on size of network•Strategy, Customization and configuration services available, dependent upon scope of effort10Document Outline
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