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21st Century Home Business
Strategy Blueprint
"The Essential Step-By-Step Guide To Running

A Successful Home Based Business Today"


LEGAL NOTICE


The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.


While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.


In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.


This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting, and finance
field.

You are encouraged to print this book for easy reading.

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21 Century Home Business Strategy Blueprint



TABLE OF CONTENTS








Introduction ..................................................................................................................... 5

Does Traditional Network Marketing Still Work? ................................................. 7

Lead Generation And Online Recruiting - Pillars Of 21st Century MLM ....... 9

The Difference Between Traditional And 21st Century Lead Generation ....12

Using Lead Generation Effectively To Multiply Your MLM Prospects .........15

The Pros And Cons Of Lead Generation Techniques For MLM .....................18

Building Your MLM Network With Online Recruiting ........................................21

The Pros And Cons Of Online Recruiting ............................................................24

Five Tips To Build A Lead Capture Page That Really Converts .....................26

Setting Up A Lead Capture Page That Really Works ........................................29

Use An Autoresponder - Get Your MLM Business 24-Hour Salesperson ..31

What Kind Of Autoresponder To Use - Free Or Paid? .....................................34

Creating The Most Effective Emails For Your MLM Campaign ......................36

Learning The Fine Balance Of Email Marketing .................................................38

Some Tips To Improve Your MLM Email Marketing Campaign ......................40

The Wait And Watch Policy In Online MLM Marketing .....................................42

Conclusion ..................................................................................................................44





















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21st Century Home Business

Strategy Blueprint

The Essential Step-By-Step Guide To Running A
Successful Home Based Business Today

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21 Century Home Business Strategy Blueprint



Introduction























Welcome to 21st Century Home Business Strategy Blueprint!


Everyone knows that in order to succeed in your home based
business or your network marketing opportunity, you have to have a
game plan.


Going into Internet marketing without a game plan is like crossing a
busy road with your eyes closed hoping to cross over safely. If you
think that successful marketers get to where they are without
careful planning then you are probably living in a dream world
lacking any sense of realism.


This is even more pertinent considering that home business strategies
has evolved tremendously since the 70's and in the 21st century
where the entire playing field is leveled (which is good for newcomers)
but extremely devastating to those who do not anticipate changes.






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21 Century Home Business Strategy Blueprint



That is why this book is written.


This book will talk about:

- The changes in the industry
- How lead generation works in the past and today
- How you can use lead generation to multiply your leads and
prospects
- What the pros and cons are for going online
- How to use effective lead capture pages
- How to use email marketing
- How to improve your entire campaign
- And many more.


Make sure you apply the techniques in this book and take
advantage of the free tools that are available for you. Just
reading this book is not enough. You have to take action and
make your business a part of you; otherwise you will not be
able to achieve success!


So without further ado, let's jump into it right away!



















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21 Century Home Business Strategy Blueprint



Does Traditional Network Marketing

Still Work?























Network marketing has been around since even before the Internet
made its presence felt in the world. In those days, multilevel
marketing was practiced in ways that are now termed as traditional.
The methods used were quite personal. When a person signed up for
traditional multilevel marketing back then, the only people they
thought about recruiting were their family members, their friends and
people that they were frequently in contact with.


There was a reason for that. Multilevel marketing, though it existed in
the 60s and the 70s, it was not very well known as a business model.
The common person was quite defiant about it and this was a big
barricade in progress of the handful multilevel marketers that existed.
Due to that, they could not bring in a lot of people in their network
and this took a toll on the money they made. With that kind of a
record, they were not able to bring more people. This chain could not
be broken for a long time.



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21 Century Home Business Strategy Blueprint




The traditional MLM methods that were used included arranging
personal meetings with prospects, cold calling people from a list,
organizing seminars and meetings, etc. All these methods were based
on the personal rapport that the marketer could create with the
prospects. Because of that, these methods met with a lot of failure.
Every multilevel marketer could recruit about a dozen people from
those that he or she knew but given the compensation model that
most MLM companies used in those days, it was not possible for them
to create good incomes for their marketers.


After getting a particular number of people in their network (more
than half of whom would be unmotivated to take the network
forward), marketers would arrive at a block. The income would be
stuck at what this network could bring in, which was meager to say
the least.


Sadly, even in the times of the Internet today, these traditional
methods are being widely used. There are a lot of marketers who do
not think beyond their personal contacts when they have to build
networks. This certainly does not work. What marketers need to
realize today is that they can reach out to the whole world - on a very
impersonal note that too - and make them aware of the grand
business opportunity that exists in front of them. If three decades ago,
network marketers had only their own towns where they could build
their networks in, today the world has become their sample space.

Traditional methods of MLM do not work today. They can at best
bring you a trickle of money and that too if the compensation plan
is impressive. What you have to do is to mingle online promotion
methods to milk this cow to its full potential.


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21 Century Home Business Strategy Blueprint



Lead Generation And Online

Recruiting - Two Pillars Of 21st

Century MLM






















Like everything else, MLM has undergone a radical change in the
21st century too. Marketers are no longer leaning on the traditional
methods but are making use of online techniques to promote their
businesses. And they are seeing the great benefits of these methods,
in terms of the network they are managing to create and the volume
of commissions they are able to get through them.


Here we get acquainted with two of the methods that are most
prominently used in our contemporary format of multilevel
marketing.


Lead Generation


Lead generation has existed in traditional MLM practices too, but
today this has undergone a sea change. A lead refers to contact
information

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21 Century Home Business Strategy Blueprint




about a person who has a potential to be interested in the business
opportunity. In old times, leads would mostly mean phone numbers.
But today, leads primarily mean email addresses. These email
addresses are pursued by marketers to coax these interested
persons to join the network.


Marketers are understandably involved in a lot of lead generation
processes over the Internet. The simplest way is to provide people
with something free for which they are asked their email addresses.
These email addresses become part of the list of leads. There are
several companies that specialize in generating such leads which some
top level marketers purchase and then use them to increase their
business networks.

However, it is not just leads that the marketers are interested in today

- what they are really interested in are targeted leads. These are
people that are really interested in the business opportunity and
who want to be a part of something like that. For business owners,
these targeted leads are more beneficial because they are almost
willing customers for them.

Online Recruiting

Simply, this means recruiting people through the Internet. This is an
umbrella term that encompasses a lot of methods that are used to
employ people into the network through the online medium. This can
be done through a variety of ways too - having a website where
members can join in is one of the best ways to do this. Marketers
may promote their websites through several methods too, such as
article marketing, blogging, email marketing, etc. Even lead
generation




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