What Is Digital Marketing?
A Guide to Marketing in Today's Digital World
Digital Marketing Defined
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Digital marketing is the promotion and promotion of businesses and their brands via electronic
media channels. Digital media, at the moment, includes sites, social networking, radio, television,
cellular and even types of traditionally non-digital media such as billboards and transit signals.
Essentially any advertising media that is delivered digitally is considered electronic advertising.
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This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct
marketing outside of their digital marketing umbrella. Even after that, print ads, direct mail, print
directories, billboards and posters are all beginning to connect to their digital counterparts. With
items such as URL landing pages, QR codes, internet banner advertising, online directories and text
codes, conventional advertising and advertising almost always has a digital marketing link.
Why the Focus on Digital Media?
The shift to digital media has been driven by marketing services, business owners and consumers
alike. The ever-increasing demand to show quantifiable results makes going digital a dream for your
digital marketing agency. Most electronic media, including sites, social media and mobile marketing
is much easier to track than traditional marketing and advertising media such as print advertising.
For business owners, many forms of digital advertisements are very low price. Using a web presence,
engaging clients in conversations through sociable media and e-mail advertisements are low cost
options to publish advertising and direct mail. These digital channels are accessible to companies of
any size, and also help to even the playing area for start-ups, small companies and independent
consultants seeking new business.
For consumers, the quick pace of life makes digital advertising crucial. When consumers are in need
of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we
whip out our cellular devices or head to our computers for answers - and now we find them quickly.
Using Digital Media to Build Your Business and Brand
No matter what size your business is - large or small to medium sized company / enterprise (SMB or
SME) - you can effectively promote your company through low-cost digital channels. The foundation
of your marketing efforts are going to become your website. Invest wisely in your website, and be
sure that it does the following:
- Adequately represents your business and brand (look and feel, messaging)
- Adequately speaks to your target audience
- Could be found by searchers on top search engines
- Is up-to-date and easily navigable
- Provides several channels for client communication
- Connects to other marketing efforts
It is advisable that you employ a professional web design firm that's proficient in web development
and search engine optimisation. Because your site is the base to and from which all other electronic
stations will lead, it should be considered one of your top business investments.