What Is SEO And How Can It Help My Website?

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What Is SEO And How Can It Help My Website?
SEO is a term you may have seen thrown about the place and referred to on
internet marketing forums. It stands for Search engine optimization and is a
specialist field. Some people are good at implementing SEO and others are
not. The goal posts for search engine optimization are changing all the time
and marketers are always finding new ways in which to utilize SEO
techniques in order to improve their search engine rankings.
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So, what is SEO?
SEO is the process of implementing techniques that will have an effect of
your organic search engine rankings. This will result in more targeted traffic
to your websites which in turn will result in an increased number of sales or
income from your websites.
What is OnPage SEO?
OnPage SEO is basically a term used for tangible changes made to your
website. This usually directly relates to content on your website as well as
hidden changes within your source code such as alt tags and title tags. Search
engines such as Google will then visit your website and will notice these
changes which will potentially change the outcome of your rankings.
What is OffPage SEO?
OffPage SEO is also known as link building. It is where you strategically
place backlinks on other websites and web properties which link back to your
website. This acts as a kind of vote and over time helps to increase your
rankings. OffPage SEO is essential and is something that you really need to
implement if you are serious about earning a living online.
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Building links though can be a long, tedious task and can take a lot of your
time up. It is also important to get different types of backlinks pointing to
your websites. These links need to be from a diverse range of sites rather
from just one website. The search engines need to see that other independent
sites are linking to your website.
The best backlinks you can obtain are from aged websites that have authority
in the eyes of Google. If other websites are also linking to these authority
websites then that will pass on extra weight to your website which will likely
result in your website being pushed up in the rankings increasing your online
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Google looks for natural patterns. A kind of natural infrastructure that occurs
when website link to other websites because of the useful content that they
have, and also want to share that content with their own visitors.