What is Social Media?

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Social media is like teen sex.Everyone wants to do it. Nobody knows how.When it’s finally done there is surprise it’s not better.”“AvinashKaushik, Analytics Evangelist, Googlephoto by Zellaby on flickr.comOfficially, though, social media is not like teen sex. ** Phew!Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”http://www.wikipedia.orgIt’s also a fancy wayto describe the zillionsof conversationspeopleare having online24/7.photo by Kris Hoet on flickr.comREASON #1BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.Forrester, The Growth Of Social Technology Adoption, 2008REASON #2BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS.Nielsen, Global Faces & Networked Places, 2009REASON #3BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.Nielsen, Global Faces & Networked Places, 2009photo by Bruno Girinon flickr.comREASON #4Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time.Nielsen, Global Faces & Networked Places, 2009