Why Use Responsive Website Design in 2015

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Why Use Responsive Website Design in 2015
With the easy availability of Smartphone and other Smart devices, the use of
internet has shifted greatly from PCs to hand-held smart devices. A recent
research states that in the year 2015, mobile devices will match the desktops in
terms of internet usage. This clearly indicates that all online businesses must have
a responsive web design which is compatible on all types of devices.
Here are a few reasons that explain the importance of incorporating responsive
web design:
Search Engine Optimisation (SEO)
The search engine giant Google clearly indicates that what you should do for
search engine optimisation. Out of its numerous valuable suggestions on how to
obtain high rankings, one of the most preferred is using responsive web design.
The search h engine giant clearly sent a message that it gives importance to
responsive designs on mobile templates.
It becomes easier for search engine robots to crawl and then index a particular
website, if a single URL is used through responsive design. This also proves to be a
great help as it reduces the on-page search engine optimisation errors.
A Better User Experience Results in Reduced Bounce Rate
Various features are offered by a responsive website when accessed on a mobile
device. It automatically fits to the screen or loads to the mobile version. If the
website is slow and mostly shows page errors then the visitors will return back to
the search engine results page looking for alternative sites. This will increase the
bounce rate of your website. However, this problem doesn't arise if the site has a
well built-in responsive design.

One SEO Campaign
You will have to manage two different websites, if you don't choose a responsive
design - one for mobile and other for desktop. This will increase the workload of
managing two website and you have to manage two different SEO campaigns for
each site. However, if you choose responsive web design, then you have to focus
on functioning of a single website and a single SEO campaign will be sufficient.
Responsive Web Design - Easier Maintenance
Technically it is far easier to maintain a responsive website compared to maintain
the mobile version of a non-responsive website. Smart devices are usually
updated on a regular basis, meaning that you have to maintain your site every
time to ensure proper working. This will make the maintenance of your mobile
site expensive and tiresome.
Even a small negligence from your side will harm the site by increasing the bounce
rate. Here, in this world of fast-paced tech development responsive web design is
an ideal solution for your online business.